Hey, music lovers! Mdundo.com, the #1 digital music platform in Africa, is about to turn up the heat with their exclusive “Experience Cocktails with Mdundo” mixer. This epic bash, going down in Lagos on June 6th, 2024, is set to be a melting pot of major brands, chart-topping musicians, and industry heavyweights.
The theme for this special affair? “Commercialization of African Music Genres: Opportunities for Brands and Artists.” In other words, get ready to unlock the secrets of how music and brands can join forces to conquer the ever-evolving consumer landscape. Meaningful engagement and effective brand positioning? You know Mdundo’s got you covered!
But wait, there’s more! The highlight of the night will be a panel discussion featuring some serious industry bigwigs who know their stuff. We’re talking music journos, A&R mavens, label bosses, and even a Grammy-recognized artist. Talk about a stacked lineup!
Let’s meet the star-studded panel, shall we?
- Joey Akan, the renowned Music Journalist and Founder of Afrobeats Intelligence, will be holding it down as the moderator extraordinaire.
- Honor Aghedo, A&R Manager at ONErpm, is here to drop knowledge on empowering artists to reach global audiences.
- Princess Okereugo, A&R Manager at Sony Music West Africa, knows a thing or two about spotting talent.
- Luckylyn Audu, Entertainment Lawyer & Business Manager for the one and only Wande Coal, is bringing that big-league expertise.
- Praiz, the award-winning R&B Artist and Member of the Grammy Recording Academy, will be representing the artists.
- Akachi Igboko, A&R Manager at Mavin Records, has the inside scoop on breaking new acts.
- Last but not least, Excel Joab, Senior Manager of A&R and Artist Development at AWAL, is here to school us on what it takes to make it in West Africa.
These industry pros will be dishing out all the deets on the rich tapestry of African music genres and how brands can tap into their commercial potential. Trust me, you won’t want to miss this!
But that’s not all, folks! The Mdundo Mixer will also be handing out some prestigious awards to celebrate the artists and content providers killin’ it on the platform.
As Africa continues to shake up the global music scene, events like this are vital for fostering collab, innovation, and shared knowledge. By harnessing the power of music, brands and artists alike can drive positive change, nurture creativity, and forge real connections with their audience. Let’s get it!
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