Canadian Premier League Broadcasting Rights Up for Grabs: What Is Next?

 

With the recent termination of the 10-year broadcasting agreement between Canadian Soccer Business and Mediapro, the rights to air Canadian Premier League matches are suddenly up for grabs again. Mediapro’s OneSoccer platform has been the exclusive home of the CPL since the league launched in 2019. It always creates so many problems for online companies like PinUp Casino to find the right owner and get an opportunity to broadcast games live for all registered customers. The partnership crashed after CSB accused Mediapro of defaulting on rights fee payments and failing to reach a broader audience.

The Current Situation With Live Streaming

People often use the internet whenever they want to find a live stream of a particular game. So, what does this mean for fans eager to watch CPL games in the 2024 season? Where will the country’s fledgling professional soccer league end up being broadcast?

CSB now faces pressure to line up a new broadcast partner, or partners, in time for kickoff in less than two months. Ideally, these new networks will provide wider distribution and exposure for the CPL beyond the niche OneSoccer streaming service. Not only Canadians feel an interest in watching some good sports tournaments. This is why so many companies compete to get the opportunity to represent the Premier League lineup of games. They can benefit from signing up a partnership with brands like Pin Up Casino Canada, or will buy ADs to act as another platform for people to see a match during a specific period. 

Among top TV networks, contenders for some or all CPL rights: 

Their reach would be a significant boost in visibility for the young league. Regional sports channels could also play a role in providing coverage in different parts of the country. This is important for people who cannot pay for the subscription or do not want to pay for it but would watch a game or two because of the convenience cable television delivers. 

The Comfort of Online Streaming

There is also chatter about tech giants and major streaming platforms entering the mix. The likes of DAZN, which already shows MLS and other soccer content, may see potential in partnering with the CPL. Maybe even global names like YouTube or Amazon could be intrigued, too. These services benefit people who play a Pin Up game during their downtime and may want to open a live broadcast on a smartphone, tablet, laptop, or TV. 

Whoever lands the CPL broadcast rights must contend with the limited but fiercely loyal audience that OneSoccer spent years cultivating. Winning over that base while drawing in casual fans will be vital in expanding the league’s viewership.

For now, CPL and Canadian soccer followers will eagerly await news on where they can tune in come April. With kickoff coming soon, CSB only has a little time to broker new deals and navigate this suddenly wide-open broadcast landscape.